The Mom Test — Book Summary

aka People will lie to you and what to do about it

Cover of The Mom Test book


abstract image showing a black curve with pinks and yellows in the background
Photo by Mimi Garcia on Unsplash

Opinions are worthless

Bad Data

How to ask useful product questions

How to find out if people in your mom’s customer group would buy your app

Ask scary questions

Love bad news

Early Evangelists

Customer Segments

Things to do before and after interviews

Product designer dreaming of making the world a better place